Underwrite
Our claims adjuster video series hit 40K views in 72 hours. We've never had organic reach like this. The content team at Underwrite just gets insurance...
They wrote our CMO's LinkedIn voice better than our CMO. And our CMO has been in insurance for 22 years.
Whitepapers that get forwarded. Video series that humanize claims adjusters. LinkedIn campaigns that make captive agents feel seen.
The problem, in their own words.
Every engagement starts the same way — a client who knows their product is exceptional and can't figure out why nobody outside their ZIP code has heard of it.
Our actuaries can explain loss ratios in their sleep. Our marketing team couldn't write a tweet that didn't sound like a policy exclusion.
We were trying to recruit Gen Z agents with a PDF that hadn't been updated since 2019. The font was Comic Sans. I'm not kidding.
The strategy, mapped.
Every engagement is a content ecosystem — asset types, channels, and cadence working in concert. Click any cell to see how it performs.
The deliverables, photographed.
Not mockups. Not concepts. Actual work, shipped to actual clients, measured against actual KPIs.
The Reinsurance Capacity Crunch: What Regional Carriers Need to Know
24-page research document co-authored with their Chief Actuary. Distributed to 8,400 brokers via LinkedIn campaign.
Inside the Claims Desk
6-episode documentary series following real claims adjusters. Shot over 3 days. Posted weekly on LinkedIn and YouTube.
The Captive Agent Voice Program
Ghost-written executive LinkedIn program for 12 agency principals. 90-day content calendar, 3 posts/week per voice.
Why Smart Producers Choose Independent
Complete recruitment content suite: culture deck, job descriptions, onboarding emails, and a 12-page "Why Us" guide for Gen Z producers.
Insurance Terminology Library
200-article SEO content library targeting long-tail insurance queries. Built over 6 months. Now drives 68% of organic traffic.
The outcomes, in oversized type.
Numbers that came from actual clients, not projections.
"The whitepaper Underwrite produced got cited in Risk & Insurance Magazine three weeks after launch. Our sales team has been riding that wave for six months."
"I was skeptical an agency could learn our product fast enough to write about it credibly. They published their first piece 11 days after kickoff and our Head of Underwriting called it 'the best industry take he'd read all year.'"
"Our agent recruitment numbers went from embarrassing to a waitlist. Content was the only thing that changed."
Find out exactly what your content is missing.
A 45-minute audit call. No pitch deck. Just an honest look at your current content and a specific plan to fix it.
The Insurance Content Playbook
22 pages. Every framework, template, and benchmark we use with clients. Free. No call required.
Find out exactly what your content is missing.